India launched the "Ayush Nivesh Saarthi" platform: to establish India as a global centre for wellness and traditional medicine entrepreneurship

Regarding the Ayush Nivesh Saarthi Portal:

What is that?

A focused online platform for investors to discover and invest in India’s Ayush (Ayurveda, Yoga, Naturopathy, Unani, Siddha, and Homeopathy) industry.

Ministry Engaged:

Ministry of Ayush (Leading Ministry)

Created in collaboration with Invest India

Goal:

To facilitate investment in ventures based on Ayush.

To encourage foreign direct investment and private involvement in conventional medicine.

To combine policy, incentives, and market access into a single platform.

Main Attributes:

Investor-Focused Design: Streamlined navigation and assistance.

Unified Interface: Merges policies, incentives, and projects ready for investment.

Immediate Support: Interactive dashboard for assistance and authorizations.

Worldwide Engagement: Aims at local and global partners.

Ease of Doing Business: Corresponds with full 100% FDI through automatic route in the Ayush sector.

Importance:

• Enhances the Traditional Medicine Sector: Elevates the Ayush market that expanded by 17% each year (2014–2020).
• Medical Value Travel (MVT): Bolsters India’s USD 13 billion MVT industry.
• Assists Startups & MSMEs: Establishes avenues for entrepreneurs in natural health goods.
• Global Health Diplomacy: Positions India as a reliable leader in health.
• Sustainable Health Ecosystem: Promotes healthcare focused on prevention and wellness.