During the recent Ayush Stakeholder/Industry Interaction meeting at Vanijya Bhawan, the Indian government launched the Ayush Nivesh Saarthi portal

It is a digital platform in the Ayush sector focused on investors.

Developed by the Ministry of Ayush in collaboration with Invest India, aims to draw in investors.

Goal - To convert India's conventional wellness systems into a major economic power.

It is intended to assist investors both locally and internationally.

It combines policy frameworks, incentive systems, and investable projects into one easy-to-use interface.

It offers live data, straightforward policy direction, and entry to an evolving and expanding market, bolstering India's ambition to become a leading hub for investments in traditional medicine.

The industry has a yearly growth rate of 17% from 2014 to 2020 and has witnessed increasing worldwide interest in natural and preventive health services.

This portal is set to be a vital catalyst for foreign direct investment, enabling entrepreneurs and showcasing India's prominence in the realm of traditional wellness.