Latest Updates on Pink Tax: targeted legislation in India to tackle the Pink Tax issue

Although India lacks specific legislation regarding the Pink Tax, the National Consumer Disputes Redressal Commission determined that businesses should adhere to equitable pricing practices and refrain from pricing discrimination based on gender.

Concerning the Pink Tax

The Pink tax is not an actual tax nor a charge enforced by the government.

It refers to the additional expense that certain companies impose on products aimed at women relative to comparable products targeted at men.

This implies that women could end up paying more for the identical product that men purchase for a lower price.

When businesses price pink (female) items higher than blue (male) ones, the additional income does not reach the government but rather enriches the companies directly.

Pink toys, haircuts, dry cleaning, razors, shampoos, body lotions, deodorants, facial products, skincare items, beauty products, apparel, T-shirts, jeans, salon services, etc. incur the tax.

The phrase "Pink Tax" is thought to have originated in California, U.S., in 1994.

It arose after the understanding that businesses in different cities reliably set higher prices for products and services for women compared to men.

According to a study conducted in the U.S., women's personal care products were 13% more expensive than those for men. Additionally, women’s accessories and adult apparel were 7% and 8% pricier.

Pink Tax in India

In India, the "pink tax" is not illegal, and there are no established government rules regarding this pricing method.

Prices for goods and services aimed at women are influenced by market trends and consumer demand.

Although research on the pink tax in India is scarce, surveys reveal differences in product pricing for women and men.

Although India lacks specific laws regarding Pink Tax, the National Consumer Disputes Redressal Commission has determined that businesses.